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TRAVEL


 UPSELLING






 GETS







 SMARTER






 THAN







 EVER  Skift Take:




 Travel companies have long
 tried to woo their current
 customers into buying more,
 but their promotional tactics

 have tended to be generic
 and blunt. Not anymore.
 Brands are now adopting
 sophisticated technology

 to make their sales pitches
 relevant and effective.





                  Writer: Sean O’Neill





                  Sponsored by                                             Illustrator: Vanessa Branchi
 20  Skift                                                                                Skift    21
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