Page 25 - demo
P. 25
TRAVEL
UPSELLING
GETS
SMARTER
THAN
EVER Skift Take:
Travel companies have long
tried to woo their current
customers into buying more,
but their promotional tactics
have tended to be generic
and blunt. Not anymore.
Brands are now adopting
sophisticated technology
to make their sales pitches
relevant and effective.
Writer: Sean O’Neill
Sponsored by Illustrator: Vanessa Branchi
20 Skift Skift 21