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TRAVEL

UPSELLING

GETS

SMARTER

THAN

EVER Skift Take:

Travel companies have long
tried to woo their current
customers into buying more,
but their promotional tactics

have tended to be generic
and blunt. Not anymore.
Brands are now adopting
sophisticated technology

to make their sales pitches
relevant and effective.

Writer: Sean O’Neill

Sponsored by Illustrator: Vanessa Branchi
20 Skift Skift 21