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WELLNESS

IS THE

NEW HOOK

IN TRAVEL

MARKETING

Skift Take:
It used to be food that created the buzz that lured
travelers to all sorts of destinations. Now, wellness

is taking over as travelers seek out healthier, more
active vacations. Food is still a draw, of course, but
it better satisfy a wellness craving.

Writer: Leslie Barrie

Illustrator: Bing Qing Ye

52 Skift Skift 53