Page 10 - advanced-photoshop-magazine

eye on design creating a cohesive image project FocUS Creating a Cohesive image Up-and-coming Brazilian design stUdio manipUla discUsses coloUr grading and retoUching in this pro-wildlife campaign t’s quite likely that in the coming years, Rio de The advertising agency tasked us with creating an Janeiro-based design studio Manipula will be image that shows thousands of sharks dying and considered one of the top success stories in the only a precious few being saved by a rescue team. Icreative field. “Manipula was created four years During our initial sketches, the image of sharks ago now,” remembers main executive director Gui falling from the sky was viewed from a normal Christ. “At the beginning we were a group of human’s perspective – that is, on ground level. freelance artists sharing an office room. As time However, after some work, we chose to go with a went by, we started working on collaborative new perspective, as if the observer was one of the projects, and following our success, as a full team. falling sharks themselves. Not only was this new about tHe studio Nowadays, Manipula is a multidisciplinary creative concept more creative, but the viewpoint also Manipula production house focused on mixed-technique provided a better visualisation of the client’s ‘rescue 2 www.manipula.art.br advertising print images, with a 200m headquarters team’, giving even more power to the overarching Manipula is a creative production in Rio de Janeiro and offices in São Paulo, USA and aim of the project. studio focused on developing Europe,” he continues. “Recently, we were chosen as impactive advertising images that combine the most creative and one of the top ten most relevant advertising How MucH of tHis Project consists of modern techniques. Consisting of organisations worldwide.” original PHotograPHy, and wHere can illustrators, photographers and The reason for such accolades is the production of we see it in tHe iMage? artists from several areas, Manipula provides solutions that projects like the one featured here. ‘Shark Storm’ The background is a composition of three different deliver amazing results beyond was created for the non-profit NGO Sea Shepherd photos, and the actual rescue team was those that a solely photographic or CGI studio could ofer. Conservation Society – a marine conservation photographed in our studio. After a lot of research for organisation based on San Juan Island in the US. In quality images on royalty-free image banks like naMe of Project Shark StorM one quick flash, it represents both the goals and the Shutterstock, we selected useful background images plight of the charity – a small few attempting to save and fused them together, being sure to maintain one a far greater number of sharks than they could ever main lighting direction in order to make the finished realistically manage. image look cohesive. For the background we chose We spoke to Gui about the company’s use of a fisheye effect, as it created a better sense of depth Photoshop in their projects, and how to turn a simple in the image, as well as allowing us to show even message into a finished, striking image. more sharks falling. How integrated is PHotosHoP into How did you Make tHe iMage in Agency Credits: Agency: Heads Propaganda, d.C: Flávio ManiPula’s workflow? wHat kind of PHotosHoP? wHat were tHe core tools Medeiros, d.A: Fernando Maciel, Copy Writer: gabriel Lepesteur tasks do you use it for? used to acHieve tHe final look? Photoshop is the most-used The most used tools were the adjustment options, software in our studio, from such as Color Balance to give the overall image digital painting concept subtle colour tones, and Selective Color to adjust the illustrations to creating CGI hue and saturation and to break some excesses of textures, retouching, colour in certain parts of the image. We also composing and preparing the employed lighting effects to add or detract light in final images. It is used during certain areas, which aided in the creation of the almost all stages of the environmental effects. creative process at Manipula. can you Please discuss tHe wHat brief were you environMental and ligHting effects in were given for sHark a little More detail? storM? did you receive During the retouching, we used Blend to correct the any visual cues tHat colours and atmospheric effects to make the initial concept you needed to acHieve? composition feel more cohesive. In this production, 016 040