Page 13 - GE Annual Report 2013

Progress

What is progress?
What defi nes progress? For GE, it means improving the way the world works.
We do this by leading in infrastructure; by combining industrial capabilities
with analytical smarts to launch products that optimize effi ciencies; and by
simplifying processes, enabling us to more quickly respond to market shifts
and to collaborate more closely. We defi ne progress as the ability to better
compete, innovate and perform. At GE, we are successful—not because we
are perfect—but because we make progress. This is a commitment we make
to our customers, employees, shareholders and the world.

“We want to be a company that is always getting better. A company that
understands where it fi ts in the markets and in society and appreciates its
responsibility to both.” —Jeffrey R. Immelt

GE 2013 ANNUAL REPORT 13