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SKIFT FORUMS 2019 TABLE OF CONTENTS
Skift Magazine / Issue: 12
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6 A Note From the CEO
8 How Hyatt Is Taking Steps to Incorporate Wellness Into Every Aspect of Its Business
10 Brands Give Travelers More Control Over Their Experience
14 Behind the Shift from Destination Marketing to Destination Management
16 Premium Mediocre Goes Mainstream
20 Travel Upselling Gets Smarter Than Ever
April 30, 2019 May 27, 2019 June 2019 24 The Personalized Approach to Upselling, Cross-Selling, and Everything in Between
London, England Singapore
26 Everything Is Converging in Hospitality
30 Personalization in Travel Marketing: Moving Beyond the Buzzword
32 Undertourism Is the New Overtourism
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36 Midsize Cities Embrace Transformative Placemaking
40 Online Travel Agencies Scurry for Salvation Beyond Hotels
44 Low-Cost Carriers Lose Their Luster
48 Consolidation Creates Travel Brand Bullies
52 Wellness Is the New Hook in Travel Marketing
56 Travel Loyalty Is Overdue for Disruption
September 18-19, 2019 September 23, 2019 60 Loyalty 2.0: From Incentivizing Transactions to Creating Value
New York, NY New York, NY
62 Labor Shortages Force a Wakeup Call for Travel Brands to Treat Workers Better
66 Real-World Experiences Gain Value in an Era of Tech Burnout
72 Skift Table Megatrends
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