Page 8 - demo
P. 8

SKIFT FORUMS 2019                                                                                   TABLE OF CONTENTS

                                                                                                                             Skift Magazine / Issue: 12

                                                                                                                             6   A Note From the CEO

                                                                                                                             8   How Hyatt Is Taking Steps to Incorporate Wellness Into Every Aspect of Its Business
                                                                                                                            10   Brands Give Travelers More Control Over Their Experience

                                                                                                                            14   Behind the Shift from Destination Marketing to Destination Management

                                                                                                                            16   Premium Mediocre Goes Mainstream
                                                                                                                           20    Travel Upselling Gets Smarter Than Ever

                      April 30, 2019                 May 27, 2019                   June 2019                              24    The Personalized Approach to Upselling, Cross-Selling, and Everything in Between
                    London, England                  Singapore
                                                                                                                            26   Everything Is Converging in Hospitality

                                                                                                                           30    Personalization in Travel Marketing: Moving Beyond the Buzzword

                                                                                                                            32   Undertourism Is the New Overtourism
                              TICKETS ON SALE NOW            TICKETS ON SALE NOW
                                                                                                                            36   Midsize Cities Embrace Transformative Placemaking

                                                                                                                           40    Online Travel Agencies Scurry for Salvation Beyond Hotels

                                                                                                                           44    Low-Cost Carriers Lose Their Luster
                                                                                                                           48    Consolidation Creates Travel Brand Bullies

                                                                                                                            52   Wellness Is the New Hook in Travel Marketing

                                                                                                                            56   Travel Loyalty Is Overdue for Disruption

                                  September 18-19, 2019           September 23, 2019                                       60    Loyalty 2.0: From Incentivizing Transactions to Creating Value
                                      New York, NY                  New York, NY
                                                                                                                            62   Labor Shortages Force a Wakeup Call for Travel Brands to Treat Workers Better
                                                                                                                           66    Real-World Experiences Gain Value in an Era of Tech Burnout

                                                                                                                            72   Skift Table Megatrends

                                                                                                                                                                                                     Partner content

                              For more information visit FORUM.SKIFT.COM
              4      Skift                                                                                                                                                                            Skift    5
   3   4   5   6   7   8   9   10   11   12   13