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travel selling efforts have become integrated in
              a more robust way into Google’s wider suite of
              technology tools.                              TRAVELERS WANT

              Want to track that affordable flight to Paris for   MORE CONTROL
              your anniversary in six months? Want to remem-
              ber that hipster coffee shop in Austin for your   OVER THEIR TRIPS
              next visit? Now you can do it seamlessly inside
              Google’s ecosystem with proactive notifications
              from Google services.                          THAN EVER BEFORE,
                                                             AND NEW DIGITAL
              TripAdvisor launched a social networking platform
              to allow users to save and then book elements
              of a vacation when they are ready to travel.   TOOLS ALLOW THEM
              Enabling travelers to choose, instead of pushing
              them offers and deals they don’t want, will soon   TO CO-CREATE A
              become the new normal for smart travel brands.
                                                             TRIP WITHIN THE
              Travelers no longer have to spend hours before
              a trip pricing out activities or manipulating the   STRUCTURE OF THE
              timing of their trip for the best experience; they
              can now do so via the same apps they’ve used
              throughout the planning process, pulling from   APPS AND SERVICES                                      ONE BIG
              options they’ve already saved to their account.
                                                             THEY ALREADY USE.
              Global hotel brands are also getting into the
              game, with a slightly different calculus behind
              their strategies. A major problem faced by
              hotel and flight providers is frequency of use by  global airlines are reaping a financial windfall    WELCOME
              customers; most people travel a couple times a  by charging fees, an even bigger opportunity
              year, and many never travel.              is to become more deeply integrated into the
                                                        wider trip booking and planning experience for
              So how do you encourage existing customers to  customers.
              visit your platform more often while attracting                                                                     Announcing the all-new
              those who don’t travel to your travel brand? By  Travel companies face a major challenge as they
              building a platform with relevant products for  concoct marketing efforts to educate travelers                 VisitDallas Experience Center.
              locals in addition to travelers. Local residents also  about the options available to them in a world
              eat at restaurants, need on-demand deliveries of  where the boundaries between travel sectors           A revolutionary addition to Klyde Warren Park in downtown Dallas,
              purchases, and crave unique local experiences  are breaking down.                                                 blending best-in-class customer service with
              showing them the parts of their city they have                                                            mixed-reality technology to immerse visitors and residents in a
              never seen.                               The coming changes will also flatten the ecosys-                           personalized journey through Dallas.
                                                        tem, allowing smaller providers of experiences
              AccorHotels’ AccorLocal program is the f irst  and services to compete against enormous legacy
              example of what these platforms will look like,  companies retooling on the fly to capitalize on
              using the company’s hotels and local connections  a future defined by co-creation. As companies
              as a services platform for Parisians. Why not book  like Amazon and Uber have shown, consumers
              a spa treatment at a hotel, then follow it up with  value convenience and affordability above all else.
              dinner at the property’s best restaurant?
                                                        The wise, empowered consumer of the future
              Airlines, too, have moved to sell better seats,  will choose the travel services that suit them
              lounge access, and in-destination experiences  best instead of incumbents. Control is power,
              in more integrated ways than ever before. While  and travelers want more.



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