Page 23 - advanced-photoshop-magazine

PLay with extremes JoDi JoneS www.jodijonesstudio.com Art director and fashion photographer Jodi Jones gives a Photoshop’s Camera Raw program was to bring down the clarity a touch and single image two very different treatments. “I photographed bring up the exposure about half a stop. I masked out the skin, taking out some the model with a Broncolor Scoro pack and a Para 88 lighting of the colour, but dodging was the key to this image. I also used the Saturation modifier. This makes such a huge difference when bringing the files into brush to pop the eyes and lips a bit. For the dark and edgy look, I duplicated my Photoshop, as the quality of light that Broncolor makes is simply the best. I barely Dodge/Burn layer once more and blended the two layers together with the had to use any healing brush on her skin. My original intention was to do a very Linear Burn Blending mode. I finished by taking down the Saturation once more ‘light and dreamy’ beauty shot, so the first thing I did when opening the file in and using Color Balance to give me the tone I wanted.” © Jodi Jones © Jodi Jones Cross ProjeCt Lighting Victor noVak www.higher. sk Victor Novak from brand agency Higher, designed the logo and packaging for fruit drink, Vita V and then created product shots for web and brochure use, making sure the lighting on the bottles matched the way it was presented © Salem Al-Langawi online and in print. “The main goals we pursued were to Paint Light be different from competitors and to create not just the Salem al design, but a strong foundation for a unique visual style langawi which we’d be able to develop in future marketing www.salemallangawiart.com materials. To create the lighting on the packaging itself, we added additional layers with overlay, screen and soft Digital painter Salem al © Higher langawi added light to this light blending options and then used a soft brush to paint magical image inspired by his sons using a brush these on to create the effect. We use mixed techniques: technique. “each element was created on a shooting objects, then combining, retouching and separate layer: the background, the boy, the polishing them in Photoshop. When it came to butterfly and finally the light effect. in order to visualising the package design in the marketing make the character the focal point, i made the materials, we were fortunate because the overall visual strong light source hazy. i achieved this by using a style is light, and it was not hard to blend our packaging custom-made basic soft round brush. it also design with brochures and website. To achieve realistic allowed me to achieve the mystical mist of a blending in different lighting environments, the designer magical forest. this brush has a much lower needs to remember two things about how colours work hardness rate as well as a 1% transfer rate, and its in a real life: dark colours are more saturated than light opacity and Flow was set to 100%.” colours, and in the shadowed or darker areas, the © Higher saturation of colours fades away.” 029