Page 12 - Vodafone Annual Report 2013
P. 12
10 Vodafone Group Plc
Annual Report 2013





More on:
Business model
Pages 22 and 23
Principal risks
Pages 46 to 49
Simple, but



thorough…









Our objectives could not be more simple:

to continue to invest in a superior network and

customer experience, and to sustain high levels

of cash generation with which we can reward

shareholders and reinvest in the business –

so maintaining that virtuous circle.

















Business model Customers
Customers







Assets
Supplier relationships
Networks Revenue
Distribution
People
Brand
Shareholder
remuneration







Key risks
We have a rigorous process for monitoring
Reinvestment
in the business Cash low and managing risk, which feeds directly into
our business and inancial strategy.
To read more on risks, turn to page 46.
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